India has the largest market of gold jewelry and 22 karat gold is considered, at 91.6% pure, to be of the highest quality. Similar to the famous phrase coined by Marliyn Monroe, gold is a "girls best friend" in Indian culture, not diamonds.

You can buy 22 karat Indian jewelry for these reasons

• For its authentic and traditional look. In Indian history gold jewelry plays an important role. Indian traditional and antique jewelry is recognized for its beauty and unique designs all over the world.
  
• For the investment. The Indian tradition of seeing gold jewelry as an investment in the wealth and future fortunes of their marrying daughters is one of the reasons why gold jewelry in India is usually 22 karat gold. It is a big financial part of Indians. 22 karat gold jewelry can be worn regularly and can easily change with the addition of new ornaments or you get money to sell it.
  
• For its beautiful design and ornament. Designer jewelry can also be made in 22 karat jewelry. Indian designs are totally different with the comparison of other country design. You can get bangles, chains, earrings, mungal sutras, heavy traditional sets, rings, light sets, anklets, tikkas, armlets, etc.

22 karat gold is very soft and malleable which makes for intricately designed jewelry. Although soft compared to other metals, 22 karat gold jewelry does not damage easily, and can be worn for years while still maintaining its luster and beauty. Note that most gold jewelry whatever the karat value does not get damaged by wearing, but rather gets damaged or broken by storing it improperly. Jewelry when properly stored, in it's original box, and cleaned at regular intervals, will rarely break, damage or lose its luster and beauty.

Bharti Art Jewellers has an excellent selection of discount diamonds, precious gemstones, and designer gold bridal jewellery. Come see our online showroom at http://www.bhartijewellers.com to shop for exclusive designer collections of gold and diamond fashion jewelry.