Platinum jewellery is very rare; in fact, 30 times more so than gold.  Four times stronger than gold, platinum is renowned for its hard-wearing properties, and resistance to damage and wear.


Considered among the most pure and precious metals used in modern-day jewelry making platinum synonymous with luxury and longevity. 


Platinum boasts a silvery-white luster that the elegance blends well with a variety of metals and stones.  Over time, platinum will become a duller white finish that many customer may desire.


Today, it's regarded as the premier choice for the setting of fine diamonds and other gemstones.


Due to its physical characteristics, gold is extremely well suited for use in jewellery making. Gold will not tarnish, rust, or corrode, and even though it is very strong, it is the most malleable of all metals.

Gold in its purest form (24k) is too soft to be used in functional jewellery. Abrasions caused by daily wear would begin to degrade a piece of jewellery made from 24k gold. Therefore it is alloyed with other metals to give it strength. The percentages of alloys that are added to the metal determine the colour of gold. When alloyed with silver, copper, and zinc, the shade of yellow will vary. When alloyed with nickel, copper, and zinc, it becomes white gold. Yellow and white gold share the same strength and malleability characteristics.

The purity of gold is measured in karats. 24k is 100% pure gold and is far too soft for jewellery. 18k is 75% pure gold and is recommended for fine jewellery. 12k is 50% pure gold and is unacceptable for jewellery.

Gold's value depends on its purity and weight. Also taken into consideration are the design and the construction of the piece of jewellery.

To care for your gold jewellery, avoid exposing it to chlorine and other harsh cleansing agents. To clean your gold jewellery, wash it in a warm solution of water and a non-detergent soap. Scrub gently with a soft-bristle brush. Finally, store your gold jewellery in its own soft cloth pouch or individual compartment in a jewellery case. Following these recommendations will help to maintain the lustre of your gold jewellery.


We have chosen classic designs created by some of the finest silver craftsmen. This guide will help you learn to identify quality in silver jewellery and accessories.

Sterling Silver, or Pure silver, also called fine silver, is relatively soft, very malleable, and easily damaged so it is commonly combined with other metals to produce a more durable product. The most popular of these alloys is sterling silver, which consists of 92.5 percent silver and 7.5 percent copper.

Although any metal can make up the 7.5 percent non-silver portion of sterling, centuries of experimentation have shown copper to be its best companion, improving the metal's hardness and durability without affecting its beautiful colour.

The small amount of copper added to sterling has very little effect on the metal's value. Instead, the price of the silver item is affected by the labour involved in making the item, the skill of the craftsperson, and the intricacy of the design.

Silver Alloys

Because pure silver is so soft, it should only be used when malleability is required, such as in handcrafted jewellery featuring weaving and other intricate designs.

Sterling silver is most often used for jewellery and household accessories because of its combination of beauty and durability. Most high quality silver items are stamped with a "fineness" or "quality" mark. This mark designates the precious metal content of the jewellery, and under federal law, must be accompanied by a maker's mark or registered trademark. Acceptable quality marks for sterling silver include: sterling; sterling silver; ster; and, .925.

Caring for Silver

  • Keep them clean! Lotions, powders, soaps, and natural skin oils can build up on jewelry, cutting down on the brilliance of the gems. Apply cosmetics, hair sprays and perfume before putting on any Stone Studded Silver jewelry.
  • Clean your sterling silver jewelry with mild soap and water, allowing the water to bead up, and then patting dry with a soft cloth. For more stubborn dirt, use a jewelry cleaner designed for silver use.
  • Store silver in a cool, dry place, preferably in a tarnish-preventive bag or wrapped in a soft piece of felt or cloth. Store pieces individually so that they don't knock together and scratch.
  • Do not rub silver with anything other than a polishing cloth or a fine piece of felt. Tissue paper or paper towels can cause scratches because of the fibers in these products.
  • Make sure your silver is not exposed to air and light during storage: this can cause silver to tarnish. And don't wear sterling silver in chlorinated water or when working with household chemicals.
  • Although, your jewelry is made from purest quality silver, durable substances & gemstones, it does need some some care. If you follow the above mentioned tips, we assure your jewelry will last for generations still looking like the day you bought them.


With proper care, your fine quality silver will last a lifetime. To minimize scratches and other damage, store your silver jewellery either in a cloth pouch or in a separate compartment in your jewellery box. Avoid exposing your silver to household chemicals when cleaning with bleach or ammonia, or when swimming in chlorinated water, as these chemicals can damage silver.

Clean Your Silver Regularly


Care should also be taken to prevent silver tarnish build-up, a dulling that naturally occurs when silver reacts with sulphur or hydrogen sulphide in the ambient air. To clean your silver, use polishes formulated specifically to remove tarnish. You can find fine silver polishes, solutions, or cloths appropriate to remove tarnish at most hardware stores or specialty craft stores. Tarnish is most easily removed when it first becomes visible.

Although wearing your silver jewellery often is the best way to prevent tarnish from building up, regular cleanings of all your silver items will prevent tarnish and keep your silver bright and sparkling.

Look for the fineness mark and the maker's mark on the underside of the silver item you are considering to ensure the quality.

About Rhodium Finish

Bharti Art Jewellers has always been enterprising and adventurous in introducing newer world class technologies in its large manufacturing facilities. Bharti has always laid great emphasis on its quality levels and thus has world class finishing processes. Each product is subjected to a number of sequenced finishing processes. Bharti is biggest of the very few Jewellers who are implementing Rhodium Plating on such a large scale at such a large variety of product segments.

Rhodium is a plating of the Platinum group and gives our Rhodium plated jewelry the look and luster of Platinum. It is almost impossible for the untrained eye to tell the difference. It is a white bright, very hard plating which provides good wearing ability. Because rhodium is almost impervious to most naturally occurring chemical compounds, the finish provides longer durability against tarnish.

The usage of rhodium plating as a bright protective finish on decorative objects has become increasingly popular with our customers. At Bharti Art Jewellers, we offer high quality Rhodium electroplated finishes for a wide array of decorative and industrial applications.

Among numerous other physical characteristics such as hardness, and high reflectivity, rhodium has an extraordinary resistance to most acids and corrosive substances. It is one of the few "white" metals that will remain bright and reflective under all atmospheric conditions at ordinary temperatures. As a result, electroplated surfaces that utilize rhodium plating remain scratch resistant, bright and attractive for years.

Among the "white" decorative plating, rhodium is considered "best in class" in terms of toughness and wear resistance. Most items plated with at least .5 microns of rhodium are usually more scratch resistant than prior to being plated! Electroplated rhodium has a hardness ranging from 400-550 Vickers, which makes it very resistant to incidental abrasions. Over sterling silver objects, rhodium plating can prevent the formation of fine scratches that occur from normal handling and cleaning.

About Sterling Silver

A great fashion statement and accessory, affordable, and available in a vast selection of designs from ethnic motifs to contemporary avant-garde styles, silver Jewellery continues to capture the attention of women around the world and increase in popularity year after year. With its bright white colour and ability to be polished to a beautiful shine, silver has adorned mankind since ancient times and also been used as a form of money. Silver is the most reflective of all precious metals and silver earrings tend to light up a woman's face.

Less expensive than gold or platinum, sterling silver is an excellent choice for a first-time Jewellery purchase and allows the wearer to own several rings, bracelets, necklaces, and earrings that can mix and match to her wardrobe. Silver Jewellery is fun to wear and you'll find a variety of styles and designs from trendy sterling anklets and toe rings to sophisticated and sleek neck collars, bracelets and earrings.

Today most (over 90%) silver is used in industrial applications. Compounds of silver are used to make mirrors, electrical contacts, dental fillings, coins, and electroplating. Over 40% of all silver mined in the United States is used as silver nitrate and silver halide in photographic developing. The Kodak company is the single largest consumer of silver in the world.

In recent years silver has lost much of its value as a reserve metal as well as a traded commodity. However, its low price often means it acts as a leading metal in jewelry fashion--silver craftsmen are free to experiment with new and innovative designs, which are later duplicated in more expensive gold and platinum once the "style" is safely established. Silver is popular among younger people attempting a less formal look in their accessorizing, and among those who simply find gold and platinum too old-world and ostentatious. Silver is also the brightest reflector of any metal (except for liquid mercury) and can be polished to a high sheen that even platinum can't achieve. In fact, the chemical symbol for silver, Ag, is derived from the Latin, argentum, meaning "white and shining."

The finish on silver can be high polished, matte or brushed (rubbed with an abrasive), satin (a smoother matte), sandblasted (rough matte), oxidized (chemically blackened), or antiqued (chemically "aged"). Silver is often said to have a "patina," a worn-looking finish that is achieved through frequent use and handling, and which is particular to the wearer's skin chemistry. In its pure form silver is almost as soft as gold, and is therefore usually alloyed with copper for strength. Karatage is not marked because legally anything called "silver" or "sterling silver" is 92.5% pure. Sometimes silver from south of the border is designated "Mexican silver," which runs anywhere from 90% to 99% pure. Purity is really not something to worry about with silver.

About Zircon

Zircon is known as a colorless stone used to imitate diamonds and is also available in blue, yellow, orange, red, brown and green shades. Zircon is widespread as an accessory mineral in acid igneous rocks and also occurs in metamorphic rocks. It gets its name from Persian Zargun meaning "gold color". There are several varieties of zircon available- The orange variety is called jacinth used in classical antiquity. The blue variety is called starlite or Siam Zircon and the third colorless variety is called Ceylon or Matura diamond.

Zircon is a very popular gemstone, and gems of all different colors are cut from Zircon. Zircon crystals are also popular among mineral collectors, especially collectors specializing in crystals. It is known for its high dispersion and for many years was used to imitate diamonds.   It is found in Australia, India, Brazil, and Florida, Cambodia, France, Myanmar, Thailand, Nigeria and Tanzania.Due to its physical characteristics, gold is extremely well suited for use in jewellery making.